Eric Louviere Reveals True Secret
If you’d like to earn a lot more money, then what you need is a new, shiny, valuable, skill set or expertise. For example, if you are an ambitious Internet Marketer and you want to start earning a real income, all you need to do is acquire a new skill set… or a new valuable expertise in one specific thing. More specifically, you could focus on becoming real good at “social media” (Facebook and all that)… and then you would be WORTH more. You could focus on getting good at writing, creating and shooting “sales videos” and become WORTH more very quickly. You could focus on becoming good at writing, distributing and utilizing “Press Releases” and you’d be WORTH more quite quickly.
You could focus on becoming good at “YouTube and video marketing” and become WORTH more quite quickly. You could focus on becoming good at CPA offers and CPA (cost per action) marketing and be WORTH more quite quickly. You could focus on becoming good at driving traffic with PPC with Bing and become WORTH more quite quickly. You could focus on becoming good at WordPress Blogs and Plugins and become WORTH more quite quickly.
Or, if you have a day job, you can focus on becoming good at something (like graphic art for example) and become WORTH more quite quickly (or bookkeeping, sales, spreadsheets, whatever). You could add one specific skill set or expertise and quickly be worth more than YOUR BOSS! You can add one skill or expertise and price yourself out of that job and into a higher paying (more demand) job.
If you own a small business, and want to earn more profits, you could be one skill or expertise away from doing just that — very quickly. For example, any time or energy you put into YOURSELF can pay huge dividends. Imagine you own a small business and you have 5 sales people who work for you. You take my recommendation and purchase “How to master the art of selling anything” by Tom Hopkins. You go through that program, study what is taught and poof! Your salespeople will not know what hit them. Their sales skyrocket, your income skyrockets and you send me Christmas cards every year from that point forward.
Anyone can get good at something worthy. Anyone can get good at a new skill set, or expertise. There is an abundance of information everywhere. I mean, there’s that Internet thing that exists now (Information Super Highway anyone?)… and there’s a bookstore on every corner. This is the information revolution… the information boom… the information bubble… and there’s no excuses for NOT increasing your skills, knowledge and expertise. Anyone with a pulse can do so. quickly too
But, the truth is… most people are “receivers” in life. They just take and accept what life gives them. They coast through life and take the path of least resistance. Most are lazy… too lazy to focus. The number one challenge I’ve listened to over the past 5 years… or excuse… from thousands of ambitious wanna-be Internet Marketers is a lack of “focus”. By FAR, the number one challenge people have in this market is a “lack of focus”. They say things like:
- I have information overload
- I am paralyzed with analysis
- I dont have enough time
- I dont have enough money
- I dont have the skills
- I dont know how to get started
- I’m lost
- I dont know how to do ____(blank) yet
- and so on
All are excuses. Here’s what is really being said:
- I’m lazy
- I dont apply myself
- I dont try
- I dont put in effort
- I dont like to think
- I dont like to think for myself
- I dont want to have to figure anything out by myself
- I dont want to learn or educate myself
- I’m full of fears
- I’m just bored and this Internet Marketing thing is kinda entertaining
- I want someone to do it for me.
- I want someone to show me everything, then do it for me too. yeah
- I dont WANT to invest the money, I’d rather buy pizza and video games
- Take care of me
But, really, although I’m being hardcore here, it’s on purpose… because it opens the eyes to the possibilities of creating new thoughts… new beliefs… and then new habits. If you want to make more money, make yourself more valuable. More money is first found on the inside with a new skill set or new expertise in something that is in DEMAND. Many small businesses and business people MUST recreate themselves every two years or so just to stay on top. this is a must in a fast moving, ever changing world we live in. If you do not recreate yourself ongoing… with new skills or expertise… then everything starts to die… shrivel up… and rot away.
Even gurus must recreate themselves. I mean, when Adsense does not work as well as it did, and you were the Adsense King, then guess what? Time to become the Facebook King or Google Plus King! All a guru or maven must do is master a new skill set or expertise. For example, if I immersed myself into “Social Media”… it would not take long before I had a full blown course on Social Media. If I mastered “How To Earn Quick Money With Amazon Kindle”… it would not be long before I had an Amazon Kindle Club Membership for $47 per month!
As the world turns, so should you.
You are one new skill set or expertise away from a windfall of new income! But can you focus?
~Eric Louviere
9:10 pm on December 27th, 2011
This is exactly what I am going through right now. I have so many ideas and wonderful opportunities I wanna pursue so bad, that it is tough to take action. Focus is most certainly KEY! Followed by immense action of course.
9:42 pm on December 27th, 2011
Great article Eric. Ive been officially nailed to the wall.
I think one of my biggest frustrations in internet marketing is the fact that there are so many different ways to accomplish the same thing.
Just traffic for example, you have PPC, SEO, Social media, press releases just to name a few. with so many different options it is hard to make a choice which skill to master first. So you just have to pick one and master it and hope it gives you good results.
I think that is why some many would be IMers struggle with staying focused on one thing.
Michael Blaes
9:44 pm on December 27th, 2011
eh eric, a lot of people go on this rant. i recently had a long online discussion with someone who truly believes what i now call “the value myth.” being “worth” more money has absolutely nothing to do with how much you earn. it does not happen automatically, especially for “giving” oriented people. concentrating on being able to provide more “value,” very often, just gets you taken advantage of. also, if we look at basically every industry around us, including the information industry — value and cost often have little to nothing to do with each other.
medicine: cost and medical benefit are totally unrelated.
transportation: billions earned by forcing inferior products on the masses and driving out superior products with brute force
energy: see transportation
etc.
to make more money, you need to do the things that will make you more money. you need to sell provide, or refer products or services that people buy. you can also just do stuff with property, assets, investments, paying less in taxes, etc., none of which have anything to do with being worth more or providing more value to the population or the universe.
although “being worth more” is a noble goal, a lot or people are already “worth” way way way more than they are getting. they find themselves in jobs where they are stuck — unappreciated — underpaid — and they hang on for dear life — they get a second job — where they are on time, dedicated, sincere — and they think they can work their way up the ladder — but that ladder isn’t headed up — it’s headed down. as they are forced deeper into subjugation, they read stuff about being “worth” more, and it hurts. their talents are there, but buried.
it’s not worth that they are lacking, it’s the simple realization that money is money and that is all. spend less than you earn. now. earn more. now. profit from your assets more. now.
i’ve watched this happen with marketing folks — i mean is it the $30K per month threshold where all of a sudden, a guru thinks “wow, i’m just providing so much value, so much worth to the world and that’s the big key i need to tell everyone about!” is it 100 members at $97/month? when does this “false perception of earnings and worth” begin?
information sold at $97/month could have also been published for free. i’m not saying it should have been, i’m saying it could have been. a $2997 info course given away a year later for free as a bonus — has it all of a sudden depreciated that much?
and i’m not knocking the sale of information. i’m also not knocking developing a passion for creating valuable products. i also find it incredibly valuable to look at your worth. i just think it’s a mistake to go to a community college and take a night course in graphic design (for example), and then figure you’re somehow going to magically make more money. you won’t. you may make more money by increasing your worth, you even likely “should,” but it will not happen automatically — and if it does — maybe you got lucky and you can publish a book and then everyone can buy your book and you can fool yourself into thinking that what you are saying is actually true.
again: nothing wrong with selling books. nothing wrong with making money. but there is something wrong with equating worth or value with earnings. it’s a logical fallacy, it is a mistake and it is not reflected in industry or society.
many industries are dominated by the most horrific predators imaginable. they are not dominated by the pure, the ethical, or the “worthy.”
so, if you want to make the choice to provide products of worth, to increase your value to society, then you can do so. it is an appropriate ethical choice. but the money will not follow all by itself.
also, i’m not knocking what eric wrote, frankly, recommending the tom hopkins book is an excellent excellent tip. learning how to sell is a great way to make more money. so is learning how to invest, but hey, maybe you want to earn more by selling more — you can do that if you want.
of course your products should be valuable — but look around you. close your eyes and open them and tell me you don’t see deceit, corruption, coercion, slave labor, pollution, violation, blood, exploitation, and destruction. most likely, the device you are looking at has been “won” through violence.
my impression of eric, is that you are sincere, helpful, honest and kind. i’ve been on a few calls with eric — and you really do your best to listen and help. i haven’t purchased a product of yours in a few years, but i keep up with your work and remember being helped by you and your team. i also remember being treated kindly and fairly.
now, if you find yourself saying to yourself:
I have information overload
– try consuming less info per day
I am paralyzed with analysis
– choose something and go with it
I don’t have enough time
– maybe, honestly, you don’t. maybe you are over committed. your current lifestyle may not allow you the wiggle room you require to develop yourself in accordance with your intentions. you may need outside assistance. you may need to quit something. you may need to book some time away, rest, and gain personal perspective. driving yourself into the ground won’t help, if you don’t have enough time, acknowledge it and move forward. if you want to make changes, do.
I don’t have enough money
– maybe such folks need to be shown how they can make a few bucks online right away. maybe you really don’t have enough money. maybe you need to move in with family and reduce your expenses — by A LOT. maybe you are in just the right situation to create that great product because you have a lot of time.
i guess — i want to offer a counterpoint. i want people to honor their “excuses” and see what’s underneath. maybe it’s not laziness — maybe you are being exploited by a boss, friend, partner, client, co-worker, or family member. maybe it’s something else. but it very well may not be your “worth,” you very well may be valuable enough just as you are — but another piece of the puzzle may be missing.
make more money by making more money. keep more money by spending less. figure out ways to make your money grow on its own.
offered cheerfully and in gratitude,
dainis w michel
10:19 pm on December 27th, 2011
Alright that’s it Eric, we’re calling for an “Occupy Louviere”!
For saying such things – expect us to be squating infront of your mansion
with mouths open waiting to be fed…. :-O
10:30 pm on December 27th, 2011
@Dainis hear what you are saying
“if you want to make the choice to provide products of worth, to increase your value to society, then you can do so. it is an appropriate ethical choice. but the money will not follow all by itself.”
As I read from Erics post,it is not about expecting the money to follow but more take ACTION on information and polish existing skills or hone a new valuable expertise in one specific thing.
Perhaps it is just me but I work like heck at reinventing myself towards on online income stream based on passions and real world concerns, with no real financial returns, but the more I “fail” at it the more “focused” I get.
Russell
10:45 pm on December 27th, 2011
Eric,
I’ve been hearing this same “GET FOCUSED” message from you for years. It never sunk in until you said it again on one of our coaching calls exactly one year ago. I spent the past 7 years learning internet marketing, SEO, Google Adwords, copywriting, web design, WordPress, Joomla and on and on. I always felt like I didn’t know enough and had to keep learning more. Laziness is not my problem. Staying focused on one thing is my problem. I was an expert in all phases of internet marketing except converting and making money.
That all changed last year during one of our calls when I finally listened to you and got focused. 2011 has been a fantastic year for me. I now work for a very successful software company managing their online marketing and doing their SEO. In fact, they just started the process of going public. I’m making money online but in a different way than I thought I would. I still have a little passive online income but my focus has been with my job. It’s not like work for me and it’s great honing my skills spending over $30k per month running online ads. Eventually I’ll go back to my consulting gig but for now this is where i need to be to get my kids through college.
Now that I’m not stressing about earning enough to survive every month, opportunities are coming out of the woodwork. Now that I’m a “professional” online marketer, I’m getting lots of consulting opportunities that weren’t available to me in the past.
The biggest opportunity came last month when I signed a deal to write 2 books for Entrepreneur Magazine. Since you got me focused last year, I seem to have unlimited opportunities.
Hard work and not giving up after 7 years wasn’t enough. Getting focused put me over the top!
Thanks for everything Eric!
11:11 pm on December 27th, 2011
Wow Ted, that’s fantastic man! You are certainly a well talented and skillful person, indeed. You’ve got more skills in your little finger than most of us have in our entire existence. I’m glad you are focused and rocking and rolling. That is great to hear and I’m thankful you posted this. Here’s to a great 2012 Ted! Keep escaping comfort zones and reach for the stars!
Eric Louviere
11:12 pm on December 27th, 2011
haha! I am the 1%
11:24 pm on December 27th, 2011
thanks for the well thought out post Dainis. You raise a ton of great points. I still think “value” is the key… but value is useless if not applied. Yes, there are tons of valuable people who have skills and expertise who make squat.
But, there are MORE people who offer no value at all. Think of it like this… someone who sells one million dollars worth of crap products, still mastered something… they mastered how to do a launch… how to write compelling copy… how to get it all set up and how to get a ton of people to promote it. Although they offered crap as far as product value, their expertise in marketing made them a lot of money. I know, hard to believe the world works that way, but when it comes to making money online, it always comes down to traffic and conversions… not product creation value.
However, if a person focuses on acquiring a new skill set… a specific one… or a specific expertise… they have the true vehicle to earn much more money, quicker. In fact, most people who read this post do not have any specific skills or specific expertise that can make them much more money… and all they have to do is focus on building a skill set, and the rest could be history.
Of course, nothing happens if that “new value” is not applied or utilized. But, if you acquired a new skill set and became good at, say… Social Media… then just the process of getting good at it MUST have generated results (just along the journey of getting good at it).
Again, I’d say that MOST just need to build a new skill set or expertise, which takes focus. Their chances of earning bigger income increases by like a factor of 10 IMO.
10:55 am on December 28th, 2011
I would like to leave a long reply, but I need to focus on the work I have work to do. Thanks, E!
12:30 pm on December 28th, 2011
Hey Eric
Well said! Really love this post. You are absolutely spot on to say that we should stay focused on what we are doing and excel in one particular area we are good at. But then we are always evolving in this industry (and actually likewise for other industries)so we must always be prepared to be able to transfer from “Adsense King” to “Social Media King” when the time comes.
For now, JV brokering is what my partner Aiden and I are good at and we are happy with the connections that we have made and are still making. We’re making good progress and of course we also owe it to your for the guidance that you have been giving Aiden as a coach. Thanks!
After we are more or less settled in this role, then we can move on to another high gradient stuff and widen our horizon and diversification of our business.
Cheers,
Lester
7:56 pm on December 31st, 2011
This has been a useful exchange; hope others will join; many ideas brought forth, but some confusion remains. E.g What do I know? what am I good at? What service/personal gift do I have to offer to the world? Or, rather, what do I have to sell? How do I find my market? How will I find out whether to charge for it, or to give it away? Am I lazy, or just diffident? Who, or what event robbed me of my backbone? Am I comfortable being a listener and follower, or do I have a yen to lead? Back then when I was a leader did I enjoy it? Do i remember a clue as to why it was working? What do I need to get it back? Dear folks, kindred spirits, annonymous brothers who have appeared out of nowhere, take my humble suggestion and answer those questions at the table on paper for easy access. Stick it to your bathroom mirror or kitchen cupboard; and to get you started on the way to awakening or reinvention, I offer these suggestions; somebody some place gave us the feeling we had no unique value in the world. We believed them, they were wrong. To stand up straight, stick the chin out and take a confident stride forward, we need a believer just behind us backing us up with “you can do it, get going, have no fear, I’M RIGHT HERE with you.” Maybe that will be someone you know, maybe your guardion angel only you can see. No matter; feel the fear and do it anyway!! Just do it!! Orest