Fictitious Bob says, “I’m serious this time, I’m finally ready.  I’m going to do this thing and start making some big bucks.  This is a great idea, a great market and making money is automatic.  Every single one of my online marketing chat friends has said they think this is a great idea too.  I’m going for it.  I’m excited.  Rock on baby!  My time has finally come.”

Bob then starts out hard, putting in tons of effort, excited and ready to make a big difference – finally – in his financial life.

But then, as time ticks by, the once excited and motivated Bob fizzles out into never-never-land.  Gone forever, and chalked up as yet another lost opportunity… another crash and burn idea… another year gone by with the same old, same old normal boring income Bob has been stuck at for decades.

“Where’s the six figure income… the millions… the Bentley… the free life… the riches?  Why has thou forsaken me?” – says Bob

“What gives?  Is something wrong with me?  Am I jaded… cursed… dumb… lazy… mental??” – says Bob

Every day, millions of people around the world, normal good human beings ask themselves the same thing and wonder why, no matter what they do, or how hard they try, money escapes them – for decades.  Well, I believe there are numerous answers to this – and many philosophical, psychological and meta physical solutions as well.

No, I’m not going mystic on ya’

But, I will share with you one of my opinions on why bob (and millions like him) continue to lose out on the financial abundance available to all of us.  And, it’s not an easy thing to answer either.  There’s not ONE solution or avenue for acquiring riches, but there is one I see more times than not.  And, we’ll talk about that right now.

In one word, the solution I’m referring to is: Your brain!

Ok, two words I meant.  Regardless, your brain is what’s holding you back.  Your subconscious brain that is.  Indeed, your sub mind is kicking your ass and preventing you from experiencing anything out of the ordinary.

Out of the ordinary = not ordinary income you are used to making or receiving.

I guess the best analogy I’ve ever heard pertaining to this is the thermostat analogy.  Basically, if it’s hot as hell outside, your air condition will kick it up and keep the room cooled at a comfortable 74 degrees, even though it’s 101 degrees outside.

Yep, that little thermostat chills the room, calms you down and allows you to be very, very comfortable.  If you lived in Austin, TX like I do (or worse Houston, TX like I used to live) you would be some kind of rare person to live without air conditioning.  (I almost said, “some-kind-of-stupid” to live without air conditioning, but I refrained from saying that to avoid offending anyone stupid enough to live without air conditioning).

Anyway, the point here is your subconscious brain is a thermostat that keeps you chilled and comfortable.  If you venture outside of that comfortable room temperature, you begin squirming around, sweating, become irritable, edgy, bitchy, irrational, clumsy, lazy, dumb, lightheaded, confused and can even die a most horrible death.  See?  It’s uncomfortable to be in a heat wave.

But, that thermostat SNAPS you back into comfort.  Your sub mind SNAPS you back to comfort world.  Your sub mind says to you, “HEY!  IDIOT!  I”m Fricken hot and uncomfortable here.  HELLO??  Please… PAAALEEESE, for the love of God… kick the air conditioning on and lets get back to feeling normal ok?”

BAM!  You’re back to normal… the same old, same old.

The same income you’ve been enjoying for decades.

However, there is good news to changing these “comfortable” results.

The answer is to do those things that are uncomfortable for a sustained, long term, amount of time – consistently, day after day, for over a month – or even longer, if you can.

If you do almost anything consistently for over a month, it will become a habit.  Therefore, you can create good habits on purpose.  And, as we all know, action creates results.  The problem is most never take consistent action for over a week, much less a month.

Heck, most never make it to day 3, much less a week… or a month or more.

So, if you’re used to making X amount for decades now, and want to earn more… then guess what?  You have to do things differently.  You’ll have to take different actions to achieve 100k compared to 20k per year.

I mean, if I get my chubby butt on a tread mill, and do it everyday for over a month or more, I’ll actually begin to enjoy it, expect it and yearn for it.  Just like millionaire online marketers yearn for more and more cash flow.  It’s an obsession, and addiction… fun, rewarding, challenging and it’s just part of us.  It’s just part of our DNA now.  It’s just comfortable.  AND, it’s actually uncomfortable to not work.

For example, I have a good buddy who does very well online.  Him and his family went through a hurricane and they were without power for over a week.  He told me that he was actually “edgy” and uncomfortable, because he is used to working often, almost daily.

The people I know who do very well online, will even email me, or call me while they are on vacation – to talk business.  Even on their honeymoons.  Success and achievement is addictive… and it becomes hardwired in your brain.

You do not have to be a genius to be rich.  You just need to re-wire your brain.  And, no.  You dont have to be a work-a-holic either.  I just picked up and noticed that amongst those I know who are rich from online marketing.

For them, the thermostat is set at a comfortable 73 degrees too.  The difference is their comfort zone is making six figures or more (or whatever THEY feel comfortable making).  If you make six figures and want to make millions, then guess what you need to change?  You need to change too.  You need to do some re-wiring as well.

Lastly, if you have lived your entire life (decades) not really wanting to be rich… not working on yourself… not investing in yourself through personal development… or small business experience… and all of a sudden, today, or just recently, you have decided you now want to be rich, then you may need to do some SERIOUS re-wiring.

For many, they have been working on themselves for decades.  For most who have achieved financial abundance, they have been “working on their sub minds” for decades.  They go decades without much significant financial differences.  Then, like a switch flipped, the income floods in.

Finally, at last!  The sub mind has been re-wired enough, to create new neurological pathways so that financial abundance is FINALLY — comfortable.

Eric Louviere