Content is the lifeblood of an online business. The more relevant content you put out in the market, the more you become known as a trusted source for advice.
So how do you decide how much content to give away for free?
Well, the reason for giving out free articles and presentations is that you want to attract an audience that will grow your business. Having that kind of targeted traffic come across your content is one of the best ways to get sales.
So the answer is there is no such thing as too much content, as any content that you give away free will attract targeted customers to your blog, and to your offer.
Take a look at all of the top marketers out there, and you’ll realize that they give away TONS of content. This free content attracts customers, and is the reason they are looked to as experts.
It’s not about giving away all of your content for free, but it’s about helping to grow your business. You will be viewed as an authority in the market, and this will show everyone the type of value you have to offer.
Check out the hottest podcast for business and marketing. They are all viewed as experts, and they will talk for hours on a podcast episode. This information is free to anyone who wants to hear it. Some of these guys put out multiple episodes a week, every week. That alone is over 100 hours of free content, and that’s just from one source.
Another great way to give out free content is with a blog. Having a blog is a must if you run an online business, and getting people to your blog means you can get your offer in front of them. When people start to read your blog posts, they will eventually start to trust you and will then be more likely to buy from you when given the chance.
These are only a couple of examples. You can also pump out free content on social media platforms as well. Promoting your blog link on Facebook can help you reach people who would have never heard of you.
A big bonus of social media is the ability to advertise that content as well. Most people would not think of promoting free content with ads, but this is a powerful way to get tons of specified traffic. A potential client is much more likely to click on something that says “free report tells how to get 100s of leads for free,” over something that looks like it’s going to cost them a lot of money.
Overall, the more content you put out there, the better chance of more people discovering you. This is the way for people to get to know you before they become customers. They need to be able to trust you before they give you their money. Creating content and blasting it out on multiple platforms can take your business to the next level in a hurry.