Eric Louviere discusses some of the common barriers or problems that tend to “road block” people from succeeding. These roadblocks are responsible for most failed dreams. It’s paramount to recognize these challenges and overcome them once and for all. Dig in and enjoy this fun podcast episode from Eric Louviere.
Hey, there this is Eric Louviere. I hope the recording comes out pretty good because, A, I’m in a hotel room in Orlando, Florida, and B, I’m recording on my iPhone. It’s a little loud, it’s a little different, and I’m not on my really great microphone, so let’s just give this our best shot. You’re not here for the crystal clear microphone, you’re here for the content, so let’s dive in.
I just want to tell you, at the time of this recording, we just came back from a summer-long vacation in the cayman Islands. We were there all summer. We left in May from Austin, Texas, and we went to cayman, and we’ve been in cayman … Well, actually, let me back up, we went to South Padre Island first to visit family, and then we moved out of our house in Austin … Yeah, we were homeless at that point because we don’t move into our new house until mid-August … Or mid-May, we went to South Padre Island, then we went to water-color, seaside Florida, where we’re going to move, put a bunch of stuff into storage, then we went to Tampa, Florida and hung out there a couple days with some friends, then we flew from Tamp to cayman in late May, and we spent all summer in cayman Islands. Let me tell you, if you’ve never been to cayman Islands, it’s extremely expensive. It is one of the most expensive places in the world, I hear. I can see how, everything is pretty expensive.
When we really realized the prices is when we get to the United States. Last night, we went and ate dinner, and the dinner was less than $100. You can’t do anything in cayman Island for less than $100. Even lunch, we just had a little couple fish tacos costs $100. It’s really quite amazing when you get to the United States, and you see the difference in prices.
Another thing that I’ve also noticed is really jumping out at me, at just how friendly the people are in the United States. When you’ve been gone for three or four months to another country … Sure, some of the people were friendly there too, of course, but … I don’t know, it’s just really jumping out to me. We’re at the hotel lobby, they’re upgrading us for free, and they were just talking to us about Disney World and all these other places we’ve never even been to in Orlando, I’ve never even heard of … There’s so much to do here. They were just so friendly. Then, the lady that waited on us, the server at the restaurant, was super friendly, and everybody is just so friendly, and I’m like, “Is this how it always is? What’s going on here?” Then, I started realizing some of the people in cayman aren’t too nice. Come on, cayman, you guys got to pick it up. There’s a lot of tourists there spending a lot of money and … I don’t know, it just bothered me a little bit when I realized just how not friendly they are.
For example, in the grocery store in cayman, what’s up with that? When you’re checking out, you got to brace for impact. I’m not trying to be rude, but you know that right when you start checking out, they’re a little mean. I got my head bitten off because I didn’t put enough food into one bag. I’m just telling you, some places I guess, aren’t too friendly. If you’re in one of those areas where people aren’t too friendly, then you got to tell these people to raise their game and get with the program because it’s a lot better to live your life a lot happier.
Okay, rant over. Now that I got your attention, let’s talk business. Let me go ahead and pre-frame everything by telling you about when I had my call center, and then I’m going to leave this until a really big … At least this is how I have it planned in my head, but I’m going to start out telling you about a call center I used to have, then I’m going to lead this into a really good point, I think, is really going to help you.
With this call center I used to have in Austin, we had a bunch of employees, a bunch of sales people, and they were all calling people every day. We had a bunch of sales people and we had closers, and what we were doing was free coaching consultations, so we would coach people for free and then at the end we would pitch them our coaching program, which was about 10 grand back then. This was 2007, 2008, 2009, 2010 into 2011. I believe right around there is when we had the call center 2012, even into 2012. We had this big call center, and we would just hammer the phones every day.
I’d bring on sales people and I would train them on how to do these coaching calls. Now, these people were not internet marketing stars. In other words, we were calling people who were interested in making money online. I would hire some working stiff to do the coaching calls, and the sales guys would coach … I would train them on how to coach these people on the free coaching consultation, and they would coach them all. About 5% of the people that they would coach, they couldn’t help, they would have to turn them over to me, or George, or one of the internet marketing experts that were in my company, but most of the sales people, they weren’t internet marketing experts, but, yeah, they were coaching the snot out of people. Let me explain to why they were able to coach all of these people.
Well, I trained them on how to handle just a handful of problems, so on the coaching call what we would do is we would say, “Hi, this is Ricky Bobby, I for Eric Louviere here in the office, and I just wanted to go ahead and give you your free coaching consultation that you won through our trial program. In this free coaching session, I would like to help you with your number one barrier. If I can help you with your number one problem that you’re running into, then we’d consider this as a success. We don’t really have time to help with all the obstacles you’re running into, but what is the number one biggest glaring, neon, festering problem you have to making money online? Is there one thing that’s your biggest problem, that’s your biggest barrier, your biggest roadblock that’s preventing you from succeeding online? What is that one problem would you say?”
People on the other end of phone, the coaching clients, or prospects, would tell us one of about five or six things, and that’s it. 95%, 98% of the people that we talked to all had the same barriers, so all I had to was train my guys on how to coach them on those four or five barriers, and that’s it. If someone said something that was outside of that realm of those four or five problems, then they would have to turn it over because they didn’t know how to coach them on that.
Let me give you an example, my sales guy would get on a call with someone and the person would say, “Well, the number one barrier I have is time.” My would be like okay … Who is one of my sales guys, which who by the way has done millions of dollar since then on his own. He worked for me as a sales guy, closer, and he went on to do copywriting and internet marketing in a lot of different niche markets, and he’s done a lot. He’s doing consulting and supplements now, and he’s done millions, so pretty proud of that, but he was one of my sales guys. He’d be on the phone, he’d be like, “Okay, so what would you say one of your biggest problems are?” They’ll be, “Well, my problem is time.” Then, he would say, “Okay, time, yes. So you don’t have all that much time.” They’re like, “No, I work three jobs and I have all this stuff and I have eight kids, and I don’t have time. I commute two hours to and from work each day, I work 90 hours a week at my job, I just don’t have a lot of time to put into this.” Then, he would have pretty much a canned way of helping that person overcome that barrier of time.
Then, there was other ones like focus, and people would say it in different ways, people would say, “Well, focus is my problem.” They would say, they’d say, overwhelmed, information overload, analysis paralysis, something like a deer caught in headlights. “It’s just too much information. I don’t know, I’m all over the place. I don’t know which plan to follow. I’m following too many gurus, I get too many emails, too many phone calls, and I don’t know what to do. I don’t have any focus.” We would teach them how to focus.
Then, money was always a big one, and if you’re trying to sell someone coaching, they say, “Well the biggest problem I have is I don’t have any money. I’m broke.” Then, that’s a good sign that it’s probably going to be hard to sell them on your coaching program, but that was one of the really commas barriers that we would run into. I taught my guys how to teach them but also figure out if they really don’t have any money or if they’re just saying that they don’t have any money because they’re buying everything because a lot of times buyers are liars.
Then, system. Another big one was system, they didn’t know which system to follow, which is like focus. Another really big one was traffic, they didn’t know how to get any traffic, or they couldn’t get the traffic to work. Really, did people talk about conversions as being a barrier, but sometimes they would, so conversions, copyrighting and all that would be.
I would teach my guys how to pretty much handle all those. Maybe there’s another one I’m forgetting but those are the main ones. Does that make any sense? My call center can handle thousands of phone calls a day and help thousands of people a day, and we were only helping those people with four or five different things. I can hire someone off the streets and train them on how to help people with those four or five things. Now, what does that tell you? That tells you someone who wants to succeed at a higher, and higher, and higher level and scale up and do better and live a better lifestyle and do a little , what does that tell you? What it tells you is 95% to 98% of the people out there are all the same. They all have the same barriers, they all have the same roadblock, they all have the same problems, and so what happens is that roadblocks them from succeeding. It’s like writers block, for example … Technical. Technical was another one that people would have problems with. They’d say, “Well, I don’t know how to do the technical so I can’t get anything up on line, I can’t get anything work.” Especially back then, it was a lot harder to get websites up than it is today we have a lot better tools, but back then that was a really big one, it was technical.
What I’m saying is think about from this perspective, most of the people out there have the same problems, barriers, obstacles, and issues that you do. Really, look at it from another angle, which is don’t have those problems, or don’t let those barriers also prevent you from succeeding. For example, people that say time … Well, I didn’t have anytime when I first started either. I had day job, I had to drive an hour and a half in traffic to and from work in Houston, downtown Houston, downtown humid Houston, with all the traffic and people, and the smog, and the noise, and the pollution. I had to fight all that, I had to fight my coworkers, and bosses in my business, in my 30-minute lunch breaks, in my little freaking cubicle. I had to live that way. I didn’t have any time. I worked a hundred million hours a week. I was eating fast food and getting unhealthy, and gaining weight, and miserable, and taking medicines and stuff. Yeah, I was the same way. I didn’t have any time, I didn’t have any focus, I didn’t have any money, I didn’t have any energy, I didn’t know what I was doing, I was all over the place too. We all have the same problems, we all have the same barriers, sames issues, same struggles. Okay? We all do.
The difference is that, what do you do about that? Do you let yourself get roadblock like that, like writer’s block, or do you steamroll over these barriers and make sure that you continue on?
Now, I want to take this to another level. Yeah, we’re just getting started. Let me take this to another level. Now, here’s a phenomenon that happens, there’s this phenomenon … I don’t know what the hell it is. This happens, this has just happened for people who are broke and trying to make money, it happens for people who are making a ton of money in business. I don’t care if you’re a multi-multi-millionaire, billionaire, or trillionaire, it doesn’t matter, you probably run into this too. What happens is people second-guess themselves. They second-guess themselves. I find myself second-guessing myself too. I’ll admit it, Superman is. I second-guess myself. I’ll be on Facebook, like, “Let’s check this one out. Well, I’ll watch this video. Here’s a post. Here’s another post. Okay. Here’s a post that says, don’t be a coach.” on the bridge, what? Yeah, maybe I shouldn’t be a coach. Maybe I shouldn’t consult people, that’s not a real business. What am I doing? Yeah, he’s right, I need to some other business. I need to sell widgets or create apps for software.” Then, I’m like, “Well, wait a minute, didn’t I just make a million dollars doing that coaching and consulting?” We all second-guess ourselves.
I’m reading through Facebook and then I land on a post that says, “Don’t drive traffic to a video sales letter. It doesn’t work. They’re all turned off by that. Don’t do that. Don’t drive traffic to an automated webinar either while you’re at it, they’re all turned off to that too. You got to come in a different angle and you got to warm them up so they look up to you and think you’re an authority. Therefore, five them all the free content, give them all the stuff, then sell them on later on or have them chasing you down.” I’m like, “Well, that’s a really good point. Yeah, maybe I should do that. You know what? Hey, William, let’s go ahead and change this cell phone that’s been kicking ass for us.” No! No. This is what we all do, we run into these second-guessing opinions, everyone’s got a freaking opinion, every guru on guru land out there has an opinion, and we’re sitting here trucking along, trying to make a business work, and make some freaking money, and have a better life, and put our kids in college in private schools, and pay for stuff, and student loans.
Then, all of sudden we read something or hear something, or even a podcast like this can be like, “Wait a minute, he’s right, I should stop what I’m doing,” or “what I’m doing is not going to work because of a jackass … ” It really is pathetic. Let me tell you something right now, just sell. Just sell, baby. When I say just sell, the title of this was podcast, Just Sell, baby, is much deeper, has much more deeper meaning than what it sounds like on the surface. I can tell you that there’s just so many, so many times I run into in and I’m like, “Just shut up and start selling. Just shut up. I don’t want to hear your excuses anymore. It’s been 45 minutes … ” No.
Look, here, here’s a drawer, let me open the drawer and shut the drawer, put your excuses and all that in the drawer and shut the door, and get back to business and get back to selling. This stuff works. You want to sell widgets? Guess what? That works. You want to sell coaching? Guess what? That works. You want to sell agency stuff where you have a Facebook ad for the people? That works. You want to sell, I don’t know, blogs? Design blogs, design a website? That sells. It doesn’t matter. It all works. It all works, so just sell. Get busy selling. There’s so many people that have opinions, but I second-guess myself just like you. I second-guess myself all the time. We get so spoiled in this business.
Those of you who are like, “You’re making money. You’re in business. You don’t have a day job. You’re in business.” What happens is we have these situations where I’m like, “Honey, it’s over. It’s all over. It’s over. The email list is dead. No one is buying from my email list anymore. Dead. It’s over. Email marketing is over. It’s dead. They’re right. They’re all right. I can’t make anything work anymore on email. It doesn’t work anymore.” You know what? I said that 10 years ago, and it still makes money. “Okay, honey, honey, we’re going to dust off my resume from 15 years ago and fire that baby up again because the list is dead. It’s over. The market’s dead. The market’s not buying anymore. Nothing works anymore, honey. It’s over. Forget it. The lifestyle, the million-dollar houses, all the beautiful cars, and vacations, all your jewelry, all this stuff is gone. It’s over. It’s all over, honey. It’s been fun while it lasted but it’s time to go dust off the resume. Let’s get back to work. Its’ all over. It’s the economy’s fault. It’s the market’s fault. It’s the other guru’s fault. It’s the democrat’s fault. It’s everybody’s fault. Everything is bad. Everything is down. It’s not going to work again. Forget it. I don’t know what I’m going to do. Nothing works. Leave me alone. I’m upset.” Does that happen for you? Well, if you’ve been in business it does.
I did in that in the ’90s when I had my advertising agency, even back then I’m like, “I don’t know what we’re going to do. What are we going to do? How are we going to handle this? We’re in a financial pickle, we’re in a financial rut, what are we going to do? It’s the democrats. It’s the republicans.” Look, listen to me, you podcast listener you, listen to me, look, what you want to do is solve a problem and stick to making the solution to that problem as compelling as you possibly can. It’s a journey. It’s not a light switch. Find a problem to solve and keep to solving the snot out of that problem.
If the problem that you want to solve, for example, is to help people lose weight and you come up with a e-book, or a report, or a video, or a product, or a website, or a program, or a coaching service or something today, and you promote it today, or this week, or even this month, and it doesn’t make you six figures or if it doesn’t make $1 million or $10 million, whatever you’re shooting for, don’t get upset. Stick to it. You’re solving the problem of weight loss, and what you want to do is stick to the journey. It’s a journey.
Today you have a little website up on how lose weight, that you put up in 20 minutes, and then you’re pissed off because it didn’t make you 30 grand in eight minutes, so you have this product that you threw up against the wall, that took you 30 minutes on how to lose weight, and it has been a week and you’re like, “Honey, it’s not going to work. I’m trying. I put in all the time. I thought it was going to sell, it’s not selling.” No.
Do you think if you stick to this weight loss thing, this weight loss fad, do you think a year from now you’re going to have the same website? Or, do you think you’re going to have a really much more beautiful website that’s dialed in, with a headline that’s been split tested, and you have different looks and a brand-new shiny logo, and you have all these testimonial, and you have all these proof-backers, and these new benefits, and these new promotional videos, and you have your podcast and your YouTube channel, and you’re “as seen on TV”, and you were on the Ellen show, and you have your own radio show, and your … Blah, blah, blah, blah, blah. It’s not going to be the same website, it’s not going to be the same offer, you’re not even going to be the same person a year from now if you stick to weight loss as you are today. “Yeah, I didn’t make 80 million dollars today,” but then, what is it going to make you a year from now if you stick to the thing you keep on selling?
But what happens is people will give it a old-college try for about 10 1/2 minutes and then they quit and they say, “It doesn’t work. The market’s too saturated. There’s too much competition. Everybody’s out there trying to sell weight loss, how will I be any different?” In the meantime, it’s a trillion-kabillion-dollar industry, and people are buying weight loss stuff all the time. They don’t just buy one weight loss offer or product, they buy like 100 a day. They’re obsessed. It’s an obsessed market. Okay? Don’t listen, don’t, repeat, don’t get in your own head. Get outside yourself, get outside your emotions, think intelligently and realize that money doesn’t care about you, money doesn’t care about your emotions, money doesn’t care about that bully that took your lunch money in the second grade, money doesn’t care if you’re old, young, dumb, smart, stupid, big, tall, fat, skinny, foreign country can’t even speak English, money doesn’t care about any of that. All the money cares about is math, all money cares about is digits, math. If you connect the dots the right way, money comes in. Money has nothing to do with you, money has to do with the science. It’s a art and it’s a science, making money.
Don’t think for a second that just because someone’s not buying your weight loss product today that they’re not going to be buying it like crazy a month from now or four months from now. Don’t think that because today you haven’t made any money that the whole internet and the whole world is dead and no one’s going to buy from you, and you’re just a big fat loser. No! That’s not true. Get out of your own head. Don’t pay attention to all of the opinions out there. You got to solve a problem, stick to making the solution as compelling as possible, write that down, solve a problem … Well, if you’re driving don’t write it down, just memorize or write it down later. Solve a problem, stick to making the solution as compelling as possible, stick to the journey. Add in testimonials, and social proof, and new logos, and new angles, and new benefits, and new features, and all that stuff as you go, but understand that making money is all connected. It’s all connected.
In other words, what you do today is going to benefit what you do a year from now because it’s all connected. This podcast may not provoke you to come thousands of dollars, but a year from now, I planted a seed, maybe it does. Maybe a year from now you’re like, “You know what? For some reason, I don’t know why, but for some reason I just give Eric a whole bunch of money. I don’t know why, I just want to. I’m going to call him right now. What should I give him, 5, 10, 20 grand?” I planted the seed. It’s all connected. Pick something to solve and sell the living snot out of it, sell the daylights out of it, keep selling that baby, and keep selling that baby until it freaking sells until it continues to sell and it makes a financial dent in your lifestyle.
That’s the name of the game, get out of your own head. Stop listening to everybody’s opinions. Everybody’s got an opinion. That doesn’t mean those opinions are right or if they’re even right for you. What is right for you? Pick something to sell and go sell the heck out of it, and back watch what happens to your life, watch what happens when you just get rid of the noise. I make more money when I don’t pay attention to other people. Have you ever noticed that? Some people are so caught up in competition, they’re afraid of competition. They’re like, “Oh, no, there’s too much competition. What is so-and-so doing? What is so-and-so doing? How are they doing the better than me?” This or that blah, blah, blah, blah, blah. You know what you should focus on instead of the competition? Is you should focus on creativity. Creativity instead of competition. Innovation, pioneering, being creative, serving your customer, helping them better and better and better, thinking creatively of what you can do to solve problems better and better and in a more compelling fashion. Keep trying to solve the problem, and what will happen is you’ll make more money and blow your competition away. While your competition is focused on you, you’re focused on your customer.
That day job I used to have, everyone was focused on each other, who’s getting the corner office? Who’s getting fired? What gossip is over here? What gossip is over there? What’s going on here? Who can learn this? Who can do that? What they weren’t focused on was the customer. Meanwhile, the customer is going down, down, down, down hill, and everyone’s getting mad and pissed off at each other, and people are getting fired, and I’m like, “You guys don’t even talk about the customers. You don’t even think about the customer. Do you realize the customers are paying all of our salaries?” “Yeah, we don’t even talk about them. We’re just focused on each other, writing other up, and testing each other, and teaching each other new software,” and no one has even spoken to the customers.
I’m telling you right now, focus on serving your customer, focus on getting out of your own head and just sell. You got to stick to one thing that you keep selling and make it bigger and better, and bigger and better, and bigger and better. You could do this. Anyone can do this. You can do this, just sell, baby.
That’s the end of today’s show. I hope you had a good time, I sure did. That was fun. I learned a lot. I think I learned more than you did. Either way, you better tune in to the next episode because it’s going to be even better. All right. Adios, amigos.