First impressions are extremely important in any sort of business. This is especially true when it comes to internet marketing. You already knew this I am sure. Internet marketers have a strong dependence on first impressions, because there is generally no face to face meetings. As opposed to meeting a client over coffee or lunch, IMers must depend on their website appearance and content to impress their potential customers.
Many of these customers find their way to sites via email, so having the best possible welcome email is vital. The main purpose of this email is to remind them they signed up in the first place, so you want to make sure they feel they did the right thing. The welcome email is the first taste your client will get of what is to come from you, making it the most important email you will send to them.
The main points to focus on in your welcome email can be summed up in the following:
- Thank them for joining
By thanking them for joining, you are showing them they made the right decision to join. How many times do you join a list and immediately get an email welcoming you? Every time, and if you don’t, odds are you may forget you joined in the first place. Customers always want reassurance they made a good decision, so doing so goes a long way with gaining their trust if you are ever going to sell to them.
- Make Sure Not To Start Selling To Them Immediately
Its common knowledge that people hate to be sold. So make sure you don’t scare them away by pitching your offer in the email that is only supposed to welcome them. At this point in the sales process, you are proving that you have a lot of value to give, so save the pitch for later. People will trust you a lot more if you start the relationship with them by giving free content or advice.
- Tell them how to connect/get in touch with you
This should be a no brainer, but a surprising amount of new marketers miss this. Your subscribers want to know you are a real person, and not just an automated machine. Make sure you at least have an email address, your business address, and a phone number or Skype ID. This will go a long way to show your potential customer that you are there to be a source of advice to help them succeed.
Having a solid and appealing welcome email is the key to keeping your list happy and engaged. This is the only way they will be able to gain a first impression of you, so make sure it’s a good one. Your welcome email is the start of what could be a very fruitful and profitable seller/client relationship. This will help them make the decision to either trust you, or unsubscribe, so make sure it will rock them!
Be sure to catch the next post on what comes after the welcome email! Getting them to subscribe is tough, but keeping them interested is where the fun starts. See you next time!