Why You Never See Significant Financial Results
April 2nd, 2009 by Eric Louviere

Fictitious Bob says, “I’m serious this time, I’m finally ready.  I’m going to do this thing and start making some big bucks.  This is a great idea, a great market and making money is automatic.  Every single one of my online marketing chat friends has said they think this is a great idea too.  I’m going for it.  I’m excited.  Rock on baby!  My time has finally come.”

Bob then starts out hard, putting in tons of effort, excited and ready to make a big difference - finally - in his financial life.

But then, as time ticks by, the once excited and motivated Bob fizzles out into never-never-land.  Gone forever, and chalked up as yet another lost opportunity… another crash and burn idea… another year gone by with the same old, same old normal boring income Bob has been stuck at for decades.

“Where’s the six figure income… the millions… the Bentley… the free life… the riches?  Why has thou forsaken me?” - says Bob

“What gives?  Is something wrong with me?  Am I jaded… cursed… dumb… lazy… mental??” - says Bob

Every day, millions of people around the world, normal good human beings ask themselves the same thing and wonder why, no matter what they do, or how hard they try, money escapes them - for decades.  Well, I believe there are numerous answers to this - and many philosophical, psychological and meta physical solutions as well.

No, I’m not going mystic on ya’

But, I will share with you one of my opinions on why bob (and millions like him) continue to lose out on the financial abundance available to all of us.  And, it’s not an easy thing to answer either.  There’s not ONE solution or avenue for acquiring riches, but there is one I see more times than not.  And, we’ll talk about that right now.

In one word, the solution I’m referring to is: Your brain!

Ok, two words I meant.  Regardless, your brain is what’s holding you back.  Your subconscious brain that is.  Indeed, your sub mind is kicking your ass and preventing you from experiencing anything out of the ordinary.

Out of the ordinary = not ordinary income you are used to making or receiving.

I guess the best analogy I’ve ever heard pertaining to this is the thermostat analogy.  Basically, if it’s hot as hell outside, your air condition will kick it up and keep the room cooled at a comfortable 74 degrees, even though it’s 101 degrees outside.

Yep, that little thermostat chills the room, calms you down and allows you to be very, very comfortable.  If you lived in Austin, TX like I do (or worse Houston, TX like I used to live) you would be some kind of rare person to live without air conditioning.  (I almost said, “some-kind-of-stupid” to live without air conditioning, but I refrained from saying that to avoid offending anyone stupid enough to live without air conditioning).

Anyway, the point here is your subconscious brain is a thermostat that keeps you chilled and comfortable.  If you venture outside of that comfortable room temperature, you begin squirming around, sweating, become irritable, edgy, bitchy, irrational, clumsy, lazy, dumb, lightheaded, confused and can even die a most horrible death.  See?  It’s uncomfortable to be in a heat wave.

But, that thermostat SNAPS you back into comfort.  Your sub mind SNAPS you back to comfort world.  Your sub mind says to you, “HEY!  IDIOT!  I”m Fricken hot and uncomfortable here.  HELLO??  Please… PAAALEEESE, for the love of God… kick the air conditioning on and lets get back to feeling normal ok?”

BAM!  You’re back to normal… the same old, same old.

The same income you’ve been enjoying for decades.

However, there is good news to changing these “comfortable” results.

The answer is to do those things that are uncomfortable for a sustained, long term, amount of time - consistently, day after day, for over a month - or even longer, if you can.

If you do almost anything consistently for over a month, it will become a habit.  Therefore, you can create good habits on purpose.  And, as we all know, action creates results.  The problem is most never take consistent action for over a week, much less a month.

Heck, most never make it to day 3, much less a week… or a month or more.

So, if you’re used to making X amount for decades now, and want to earn more… then guess what?  You have to do things differently.  You’ll have to take different actions to achieve 100k compared to 20k per year.

I mean, if I get my chubby butt on a tread mill, and do it everyday for over a month or more, I’ll actually begin to enjoy it, expect it and yearn for it.  Just like millionaire online marketers yearn for more and more cash flow.  It’s an obsession, and addiction… fun, rewarding, challenging and it’s just part of us.  It’s just part of our DNA now.  It’s just comfortable.  AND, it’s actually uncomfortable to not work.

For example, I have a good buddy who does very well online.  Him and his family went through a hurricane and they were without power for over a week.  He told me that he was actually “edgy” and uncomfortable, because he is used to working often, almost daily.

The people I know who do very well online, will even email me, or call me while they are on vacation - to talk business.  Even on their honeymoons.  Success and achievement is addictive… and it becomes hardwired in your brain.

You do not have to be a genius to be rich.  You just need to re-wire your brain.  And, no.  You dont have to be a work-a-holic either.  I just picked up and noticed that amongst those I know who are rich from online marketing.

For them, the thermostat is set at a comfortable 73 degrees too.  The difference is their comfort zone is making six figures or more (or whatever THEY feel comfortable making).  If you make six figures and want to make millions, then guess what you need to change?  You need to change too.  You need to do some re-wiring as well.

Lastly, if you have lived your entire life (decades) not really wanting to be rich… not working on yourself… not investing in yourself through personal development… or small business experience… and all of a sudden, today, or just recently, you have decided you now want to be rich, then you may need to do some SERIOUS re-wiring.

For many, they have been working on themselves for decades.  For most who have achieved financial abundance, they have been “working on their sub minds” for decades.  They go decades without much significant financial differences.  Then, like a switch flipped, the income floods in.

Finally, at last!  The sub mind has been re-wired enough, to create new neurological pathways so that financial abundance is FINALLY — comfortable.

Eric Louviere



Dude, Where’s Your Membership Site?
January 25th, 2009 by Eric Louviere

If there’s one thing I think all marketers should have, it’s a membership site or some type of continuity program.  Not having one is leaving lots of money on the table.  And, I think many refrain from launching any kind of membership or continuity program simply because it sure seems like a lot of work.

I mean, we are sold and sold over and over again on the beauty of passive income.  We see it everywhere in our industry of making money online.  We strive for the ultimate “Internet” lifestyle… one that allows us to do as we please when we please.

We want that passive income that allows us to sleep all day, take long exotic vacations, take mini-retirement periods of time where we are lazy as can be… and of course have the ability to afford more than most people can afford.

Fancy cars (if we want those), nice houses… no worries about bills or affording things… zero stress about money and finances… no bosses or co-workers we cant stand - all of that is what we want in this online marketing world.

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Make Millions Online! (An Aspen Adventure)
December 16th, 2008 by Eric Louviere

We recently took a family vacation to Aspen, Colorado for almost two weeks.  Initially, it was one week, but we loved Aspen so much we extended the fun.  I’d have to say that Aspen is one of my favorite places in America.  It’s so beautiful there, it’s almost unbelieveable.

Well…. if you like moutanins, rivers, wildlife, excellent food, cool people, shopping, etc etc then Aspen is tremendous.  We spent our time dining at fine restaurants, shopping and snowboarding in Snow Mass (about 10 minutes from Aspen).

I’m not as in shape as I used to be, but I still managed to zip down the blue runs and avoid breaking any bones.  My wife was a beginner, but I have to admit, she picked it up quicker than I ever did.

As far as celebrities, everyone said they were everywhere to be seen, but I did not see anyone recognizable.  Well, I thought I saw a couple celebrities, but my wife told me I was “wrong”.  That happens from time to time you know…

While in Aspen, we decided to look up a professional photographer to snap some family pictures.  Boy was that ever a great idea!  We were as lucky as could be too.  We landed a super cool guy who was nothing short of spectacular.

If you are ever in the Aspen area, be sure and get in contact with Jim Paussa and get him to do his magic.  We had a blast taking pictures and Jim and his assistant were very nice and extremely good with my son Julian.  The pictures were fantastic and the experience was tremendous!

(Thanks Jim!)

Also, while in Aspen, you’ll quickly realize just how much money people make out there.  I mean, it’s one thing to bring in a million dollars, but it’s quite another thing to see the money in Aspen.  There are houses there that reach into the twenty million dollar range (and plenty of them!)

I checked out the Real Estate market and it just blew me away how expensive it is there.  We took pictures in a townhouse that was priced at 6 million.  The shops downtown had furs and art, paintings and clothes that were so expensive, I began feeling an uncontrollable sense of “I-Need-To-Make-Even-More-Money!”

There are always different levels of income to strive for!

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You MUST Have Traffic!
November 21st, 2008 by Eric Louviere

Traffic = Money

You know that, I know that, everyone knows that.  However, most people out there cannot consistently drive traffic to their offers.  Most out there fail to drive traffic.  They fail to master even ONE successful avenue for generating traffic.  They just cannot do it.  They cannot figure it out.  Something is missing, and it’s TRAFFIC.

These are the same people who are not making any money either.  It’s the common denominator.

Most out there who are NOT making any money online are not succeeding because they just cannot get the traffic.  Without eyeballs viewing your offers, there’s no money to be found.  It’s the MOST critical aspect of making money, period.

So why do so many people fail to make money — and generate traffic?

Well, my opinion is they are focusing in the wrong areas.  Most out there are afraid to spend money on traffic, so they try all these schemes and free tricks, and free avenues to generate traffic.  And, they may get some traffic… but not enough to make any kind of significant financial difference in their lives.

I mean, a few hundred clicks a month is not going to make a dent in anyone’s bank account.

But, people out there continue writing articles, posting on blogs, posting on forums, posting on web 2.0 platforms, spending countless hours on social media sites, and so on…

They do this forever, month after month, or even year after year… and yet they keep wondering where all the money is hiding at.  Perhaps they become jaded and furious at the gurus and so called experts who promise the world, but deliver nothing but hopes and dreams.

Try this blog software, try that web 2.0 site, write a dozen articles tonight and submit them until your eyes bleed.  Then, do that again and again for the next six months to a year.  Keep going, don’t quit, have faith… because six months or a year, or ten years later, money will show up.  Just keep going…… they say.

WRONG

Most out there do not have the stamina to keep rolling like that forever without any results.  It’s a recipe for disaster… and QUITTING.  Most do not have long term thinking and hard-core faith in themselves to stick it out like that.

But, lets say some do.  Some spend months submitting articles and whatnot.  And then, magic happens.  All of a sudden, traffic starts coming to their offers.  Presto!  Now, they get excited and can even start counting the money that’s sure to flood in.

WRONG

They find out later that their offer does not even convert!  All those months of sending traffic, only to find later the thing does not even convert.  Now it’s time to tweak and get those conversions up.

All of that is a recipe for disaster (and for becoming jaded).

But, almost every single person I know who makes a lot of money online, does it with paid traffic or joint ventures.  They do one of the two, or both.  Sure, they may dabble in free traffic means (articles and blogs and such), but their money comes from JV’s and Paid Traffic mostly.

And, to me, that’s the great separator.  It’s what separates those who actually DO make money online and those who don’t.   Very few make the big bucks with free traffic means.  I’m not fully knocking free traffic methods at all, I’m just saying that most out there fail because of those free traffic methods.

I even did a video about this very topic.  You can watch it here: video

I explain all of this on video.  Check it out.  And, whatever you do, if you are not getting traffic to your offers, start planning on participating in paid traffic avenues and/or JV’s.  You will not get it down perfectly at first (who does?).  But, you should get it down eventually and it sure is a beautiful thing when you can flip a switch and get tons of traffic flooding your offers.

Because you see, even though it takes some time to get paid traffic down to where you’re good at it, it’s still MUCH-MUCH quicker than waiting and waiting for free traffic to finally kick in - if ever.

~Eric Louviere

PS — Here’s the video again



The Bug!
October 15th, 2008 by Eric Louviere

When it comes to earning big cash online, I’ve noticed more than a gazillion times, when individuals get that special itch (no, not that one, the one for making money) and out of nowhere, they seem like changed people.  They now, all of a sudden, have that twinkle in their eyes.  You see, all of a sudden — like a bolt of lightning — a person becomes obsessed.

It’s this bug, or virus… that bites us hard… and for a short period of time, we are one with a burning desire… a passion… an obsession, to REALLY make a big, bold, quantum change in our lives.  It’s as if something clicked, or some switch was flipped, or some light bulb went off in our brains.

Our attitude is different, our breathing is different and we hold our heads up high.  We know it’s now that time to make a difference… a change… and shoot for the stars!  I’ve seen this bug many times, and have experienced it many times myself.  We all have, haven’t we?

Call it motivation… or inspiration, whatever… it gets us going and helps us jump out of bed in the mornings (or afternoons for me).  It’s a sudden and drastic change of attitude.  Sometimes, the inspiration comes from others… or from some audio program, or even a passing sports car.  The inspiration comes in many forms and from many different types of sources.

What is this thing?  Is it MOTIVATION?

I’ve seen it a million times, haven’t you?

Well, there’s a downside to this thing we call “motivation”.  You see… It’s not all a bed of roses and “happy-happy-joy-joy” time either.  There is a downside to this common occurrence and it’s downright unfortunate as well.

Because you see, although motivation or inspiration is quite enjoyable for a short fix, it’s not the answer to riches (or success).  What I’m shooting at here is “motivation” although enjoyable for the short term, is only temporary.

And as we know, temporary sucks.

In other words, if motivation is great and “motivation” is all we need to succeed, then everyone would be successful.  Because, everyone — at some point in their lives — has been motivated.  Well, maybe not everyone, I can think of a few who may have never in the history of their lives been motivated to do a damn thing, but for the masses out there, motivation is extremely common, but temporary… sorry.

So, if motivation is temporary, and temporary success sucks, then what’s the answer to long term success?

I’d call it “DRIVE”.

Motivation is temporary, but “Drive” is forever.

And with that in mind, very-very few people on this planet are driven.  That’s why most react to everything in life — just coasting through life reacting to what life throws at them.  Life is in control, not you, if you are only and merely motivated.

Being driven is the answer.

Someone could say, “Well, long term motivation will generate success”.  Yep.  That’s called Drive. Not motivation.  And, because motivation exists… that bug… or virus… because it is prevalent everywhere, with most people, then it’s no good.  It’ fake.  It’s wishful thinking.  It’s a hope and a prayer.  It’s “Nice try, thanks for playing, game over”.  It’s temporary and temporary sucks.

So, when someone comes up to me and says, “I’m jacked-up… I’m finally ready… I’m geared and ready to conquer the world” I say, “great! go for it!”  But, truly… I wait.  I wait to see if that temporary motivation… that bug… that virus… that illusion… manifests itself into “DRIVE”.  Because without drive, it’s all just wishful thinking.  And, wishful thinking does not pay bills very well or allow for “MTWF”

MTWF = More Time With Family

In conclusion… I’m not completely against “motivation”.  There is one instance or circumstance I believe “motivation” is quite powerful and completely empowering.  That one instance is when people who are driven, become motivated!  Now, if you want to see some big things happen, very-very fast, watch closely when a driven person becomes motivated… that’s just flat awesome to see!

It’s more like Motivation² (to the second power).  It’s motivation on steroids!  It’s freaking beautiful.

Be Driven,

Eric Louviere



The New And Improved Eric Louviere
October 6th, 2008 by Eric Louviere

Howdy!

Have you ever decided, just out of the blue and all of a sudden, to change things in your life? I mean, all of a sudden you want to rearrange things, fix things, mix things up, do things differently and make some significant changes in your life and routines?

If you have… then you should be able to relate to what I’m about to share with you.

You see, not only have I been rearranging things, rethinking things and reflecting on what I want to do differently moving forward, I’ve been doing that constantly for the past week or so. It’s like one thing after another.

It’s weird.

I mean, I got a gym membership and have been hitting the weights and stair master (which is a real bitch of a hard thing to do when you’re out of shape like I am). I even went and met with a Krav Maga instructor to learn that form of karate. I think I’ll wait a few weeks on that one as it looks very hard.

I have a new million dollar house we just moved into. I planted rye grass out in the front (which is something I’d never freaking ever do in the past). I’ve been eating better and sleeping better too.

I’m thinking much more clearly. I’ve been doing breathing exercises and meditating. I’ve been noticing things and enjoying things I’ve never really paid much attention to before. We have a great view at our new house and a swimming pool and hot tub. I’ve been relaxing more. It’s all very strange.

It all started when I drove up to Dallas (a 3.5 hour drive) to attend an event by Russell Brunson. Something clicked there at that event. I’ve been thinking and thinking what could it be that clicked?

What did this to me? Who the heck is this guy I’m turning into?

Whatever it is… I like it.

Today it dawned on me what it was that clicked.

You see, I did not spend much time in the actual seminar. I spent most of my time in the lobby and bar with some friends who were attending the event too. I spoke with a buddy of mine on a business venture we are planning and just relaxed there with good people.

However, I did go into the event to listen to a marketer I’ve always liked very much — and he goes by the name of .X.

During his first speech, he shared his personal story with us in the audience. It was a very moving story and although I have known Mr. .X. for a few years now, I did not know the extent of his story. I knew he had a house burn down and that changed his life, but I did not know the full details and the events that led up to that house burning down.

His story is what changed me.

He had a new child at that time his house burned down and I have a nine month old son. He went from not doing so good financially in his career in Sedona, AZ to doing great, working at home! Then, his house burned down and him and his family were damned lucky to escape with their lives.

He said something like, “All I had was a t-shirt and boxer shorts, which was what I was wearing when we got out of the house. We had to start all over with the basics in life, like a drivers license”.

I was fully hypnotized by his story.

I left the conference room and went up to my hotel room to get my lap top. In my room, I just sat there and thought about his story. I remember thinking to myself, “I don’t care how much money I’m making, or what size my house is, I’m going to enjoy life more and be thankful for what I have.”

That’s what did it for me.

So, I just want to say to Mr. .X. thanks… and also, cool beard bro!

Eric Louviere